Soflex Online - Sarasota Web Designers and Developers
Sarasota Web Design & Programming Process
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  web design process
 






PHASE 1: DISCOVERY


Discover Core Insights
First we ask the right questions and listen intently. 

We seek to understand your company and your users thoroughly.  Our strategy is to discover the primary concepts that define your brand, consumer base, and target audience.  As a result, key market opportunities for your company are discovered and identified.

How do we do this? Guided consultation, and proprietary planning tools developed through years of experience, will help to clarify and define your project.  Your ideas, vision and targets will be carefully noted and documented.  As a result of the process, the intangible becomes tangible for the entire Web project team.
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PHASE 2: PROJECT DEFINITION

Information from the discovery process is placed into our Project Definition document.

This document serves as the map for the entire project. Every decision, every recommendation made for the design of your Website is made based on the project specifications outlined from the discovery process. Key players, assets, media and content are identified.

The requirements document includes user profiles, task analysis, technical specifications, systems analysis and an outline of your information architecture.

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PHASE 3: INFORMATION DESIGN

Prototype and Wireframe of Information Design

We then set out to design your Website. Wireframe sketches are put together into a working document that is shared and put to use immediately. Using this prototype we can communicate together as a team, and make the adjustments necessary to perfect your site.   At this stage your company will already begin to see the Website taking shape. 

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PHASE 4: VISUAL DESIGN

Visual designers start to work on creating a series of graphic designs that complement your business strategy and match your target audience's expectations.

You will have the opportunity to select from several mockup .JPG designs that are completely custom designed for your project.   In addition to compelling design, we are highly familiar with the psychology of human computer interaction.  This ensures your interface will be highly user friendly, and function efficiently, just as your users expect.

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PHASE 5: DEVELOP, INTEGRATE AND BUILD


Next we proceed to designing, building and wiring your actual Web site pages. 

We coordinate our talents into a driving force, working as producers, programmers, designers, and usability experts focused on your project’s success. 

For Websites that require programming or database driven functionality, we design the structured programming logic in Microsoft  .NET, and develop the unique interface controls and specific objects needed.  Existing business systems are identified and integration strategies are analyzed and produced by the developers.

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PHASE 6: TESTING AND USABILITY

Your Website is tested, retested and tested again under a variety of platforms, and conditions, until it is perfected.  


Designers and programmers work together to make sure all of your elements are working in concert and correctly.  Final usability testing is then performed with a sample of your target audience to ensure your site is indeed meeting your user’s needs.  Test results are noted, scored, and examined.  Designs and functionality are then tweaked accordingly. 

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PHASE 6: BETA TESTING USABILITY

Your Website now undergoes the most vigorous of final testing processes.


We put your Website through an ultimate series of relentless tests until we reach a state of absolute perfection. Testing and polishing in this phase makes sure the Website is completely perfect and ready for it's launch date.



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PHASE 7: WEBSITE LAUNCH AND MARKETING STRATEGY

No Website is complete until the target audience knows it exists.  We can deliver a focused marketing campaign that highlights your brand on the World Wide Web.   

Feel free to tap into our strong background in Website marketing. Our services include writing and submitting targeted news releases that produce immediate coverage, building and interacting with Web 2.0 communities, blogs, forums, constructing and producing xml feeds to search engines, targeted content page building, and carefully designing and monitoring custom pay per click campaigns. 

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Web Design Discovery Process Web Project Definitions and Requirements Document Information Design for Websites Website Visual Design Web Development and Integration Wel Alpha Testing Usability Website Beta Testing Website Go Live Date, Marketing